Health & Wellness Website SEO Case Study

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness, and it is a key factor in Google's search algorithm. E-A-T is used by Google to evaluate the quality of a website's content and determine its relevance and usefulness to users.

Expertise refers to the knowledge and skill of the creator of the content, and whether they are qualified to write about the topic they are covering. Google looks for websites that have authors who are experts in their field, and who use credible sources and research to support their content.

Authoritativeness refers to the website's credibility and reputation in its industry or niche. Google looks for websites that are well-established and have a good track record of providing accurate and reliable information. Websites that have a lot of high-quality backlinks from reputable sources in their industry are considered more authoritative.

Trustworthiness is about how trustworthy the website is in terms of providing accurate, reliable and trustworthy information, and the website's policies, procedures and user experience. Google looks for websites that have clear privacy policies and terms of use, and that provide a secure and user-friendly experience.

In summary, E-A-T is a way for Google to evaluate the quality of a website's content and ensure that it is providing users with accurate, reliable and trustworthy information. Websites that can demonstrate high levels of expertise, authoritativeness and trustworthiness are more likely to rank well in search results.

To improve the website's E-A-T, I first focused on building the website's expertise. I worked with the website's content creators to ensure that all of the articles were written by qualified experts in the field of health and wellness, and that they were backed by credible sources and research. Additionally, I made sure that the website had a detailed "About Us" page that introduced the team and their qualifications.

Next, I worked on building the website's authoritativeness. I created high-quality backlinks from reputable websites in the health and wellness industry, and also made sure that the website had a professional design and user experience.

Finally, I focused on building trustworthiness, by ensuring that the website had a clear privacy policy, terms of use and contact information.

As a result of the changes, the website experienced a steady increase in organic traffic and visibility in search results for health-related keywords. Additionally, the website also saw an increase in user engagement, as users felt more confident in the expertise and trustworthiness of the website.