SEO for Hotels and Resorts
As we become more and more connected through social media and the internet, people are booking their travel arrangements online more than ever before. They’re searching for hotels & resorts on Google, Facebook, Twitter, Instagram, Pinterest—the list goes on! And with search engine optimization (SEO) a huge component of the success of any digital marketing strategy, it’s safe to say that your hotel or resort should be taking advantage of this channel.
This may be old news to you if you’ve been in the business for a while, but it’s also good to keep in mind that SEO is an evolving tactic. With Google’s algorithms changing so frequently, it’s important to stay informed about the latest changes and best practices.
Free Consultation
If you're ready to take your hotel's online presence to the next level, I offer a free SEO consultation. During our consultation, we'll discuss your website's current SEO performance and identify areas where we can improve your ranking. We'll also discuss your specific goals for your website and develop a custom SEO strategy to help you achieve those goals.
Book your free SEO consultation today and see how I can help you attract more guests and grow your business.
I look forward to hearing from you!
Challenges in Marketing Hotels
When you’re a hotel or resort, it can be tempting to dive right into the deep end and start posting videos on YouTube and making blog posts about your new concierge service. Instead of spreading yourself too thin and focusing on all potential marketing channels at once, there is a simpler—and arguably more effective—way of going about it. Focus on one particular channel, learn everything you can about it, and then move on to the next one.
This is how we work with many hotels and resorts. We help them gain an understanding of how search engines like Google function, then we get to work building their online presence. It’s important for these businesses to understand that SEO isn’t limited to just their website—it’s also a matter of getting into the minds of the people who are searching with high intent to book. In order to reach those people in the first place, they have to know what keywords are being searched by users, and what kind of content they’re looking for when they type them into the search bar. We help these clients optimize their website in order to rank high in search results for those keywords, but we also teach them how to create an online presence that will appeal to their target audience both now and in the future.
Investing in SEO can do a lot for hotels. Here are some of the benefits:
Increased website traffic: When your website ranks higher in search engine results pages (SERPs), more people will see it. This means more potential guests for your hotel.
More bookings: As your website traffic increases, so will your bookings. This is because people who see your website are more likely to book a room at your hotel.
Increased revenue: More bookings mean more revenue for your hotel. This is a direct result of investing in SEO.
Improved brand awareness: When your website ranks higher in SERPs, your brand will become more visible to potential guests. This can lead to increased brand awareness and loyalty.
Competitive advantage: SEO can help you gain a competitive advantage over other hotels in your area. By ranking higher in SERPs, you can attract more guests and stay ahead of the competition.
If you're looking to improve your hotel's online presence and attract more guests, investing in SEO is a great way to do it.
How hotels can Maximize Visibility with SEO & Local SEO
So how does SEO work? Basically, it’s all about getting your website to the top of search results so people can find you when they’re looking for hotels near an attraction or restaurants in a given area. It takes some time to work up to the top spot, but once you’re there, you’ll start bringing in more customers who are ready to book rooms or buy passes. In fact, it’s estimated that 82% of people will use a search engine when they’re ready to book travel plans!
Why Choose Us for your Hotel SEO Project
We have a unique approach to SEO that focuses on data-driven results rather than only relying on traditional methods. This is particularly important for hotel and resorts, as there are so many different things that go into getting a site to rank well and it’s hard to tell which factors are really effective and which aren’t. Our approach uses advanced technology and analytics tools to track the progress of our clients’ sites and identify what really works and what doesn’t, so we can focus on doing more of what does work and less of what doesn’t.
One of the most common issues we see with hotel’s SEO is that they are spending a significant amount of time, energy and money on the wrong efforts. Often times, the third party agency is focused on the wrong goals or tactics (example: building links instead of focusing on conversions). This can be very costly in terms of dollars and time wasted. The goal is to increase traffic from searchers and ultimately boost revenue by increasing conversions. Since most travelers do their research online, your website should be the first place they look for information about your hotel.