The Truth about SEO

SEO is no longer an option for local businesses. If you aren’t using SEO to help bring more potential customers to your business, it’s time to take a closer look at how SEO can help attract new customers who are actively searching for you.

Facts about SEO (Search Engine Optimization)

  • Google currently has 86.86% of the search engine market (Statista)

  • More than 50% of consumers won’t use a business if it has less than a four-star rating (Birkett)

  • 64% of consumers use Google My Business (GMB) to find business addresses or phone numbers (Murphy).

  • The #1 result in Google gets approximately 32% of all clicks (Backlinko)

  • 49% of marketers report that organic search has the best ROI of any marketing channel (Search Engine Journal)

  • Organic search results that rank on page 1 of Google contain an average of 1,447 words (Backlinko)

  • 79% of companies are paying Google for online advertising (MOZ)

In the past, SEO was something that was only useful if your business was a national chain with locations across the country—but today’s marketers understand that SEO is just as important if you’re a local business with only one location. Google and other search engines make it easier than ever to target potential customers who are searching in your area, and you’ll need a professional on your side who understands not only how to make sure your site is optimized for those search queries, but that can also help you establish yourself as a reputable online business. With so much competition within industries like yours, you’ll be setting yourself apart from your competitors by focusing on SEO.